Best Business Logo Ever!

I recently saw the logo for the Pittsburgh Zoo.    I love the artistic design!  It perfectly  conveys a sense of wonder and mystery for the zoo.

Despite that, I think that such a complex logo would be difficult to pull off for most businesses.  They don't scale down well when you have to miniaturize them to fit on a business card or a pen.  With that said, I am still puzzled at the simplicity of most corporate logos, which mostly consists of the company name in a specific font and color.  I don't understand how these logos are suppose to brand the company?

I feel that the perfect business logos should be a balance of simplicity and artistic design and it should also embody the the business either in name or product.

Using this criteria, here are some of my favorite logos.

Check out all the other great logo samples at DivineCaroline.com.  Do you have a favorite logo?  Please submit them in the comments. I'd love to see them!